ANAs future is a peach. Together with Hong Kong's First Eastern Investment Group, the Japanese carrier is a major shareholder of new low-fare airline Peach Aviation. From next year it will connect the major cities of Fukuoka and Sapporo, Japan, later by an international train from Osaka to Seoul.

The prices are according to company president Shinichi Inoue be much cheaper than the competition. Peach will be the first Japanese low-cost airline that will operate from Kansai International Airport. With the name Peach youthfulness and longevity should be broadcast. The color of the machines of the airline will be purple.

Around 200 employees will work for Peach. They would the international crew employed as CEO Inoue. In addition, the flight attendants will wear skirts instead of the classic shorts. This concept will carry the Inoue-Japan Image Cool in the airline industry.

Great Goals

Peach Aviation hopes to win in 2017 with a fleet of 16 planes 6 million customers. There is a big challenge. Because of the triple disaster for 11th March, the economic environment designed to be extremely difficult. One goal will be to attract tourists from South Korea to return to the country.

The competition does not sleep meanwhile. Already flying successfully with the Australian company Jetstar Airways, Cebu Pacific Air Philippines and South Korea's Jeju Air 3 budget airlines to the Kansai airport.

Domestically, the new ANA subsidiary against the Shinkansen high speed train compete, which now offers a continuous network of the southern city of Kagoshima and Aomori in the north.

Doubts are

Whether in a country like Japan, which is also the cheapest offer much value on superior service, the venture could be extremely difficult from ANA. In the industry there are many doubters. “Does Japan have a low-cost airport in the 24 hours is in operation? No, “says an airline expert with the Wall Street Journal.

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